Morrisons and Applied Nutrition launch GLP-1 friendly ready meal range.
Morrisons partners with Applied Nutrition on a landmark licensing deal, launching 53 high-protein products including the UK’s first GLP-1 friendly supermarket ready meals.
Morrisons will become the first UK supermarket to launch a dedicated range of GLP-1 friendly ready meals, following a new three-year exclusive licensing deal with Applied Nutrition.
Under the agreement, Morrisons will formulate, produce and sell Applied Nutrition-branded meals and food products, with the first wave launching across around 400 Morrisons stores nationwide from early January 2026. A total of 53 SKUs will debut initially, with further products planned later in the year.
Meeting market demand
The high-protein range will span balanced ready meals, food-to-go sandwiches and salads, as well as breads and cheeses. Central to the launch is the UK’s first supermarket-exclusive range of GLP-1 friendly ready meals, designed to support consumers using weight-loss medications such as Ozempic and Mounjaro.
While GLP-1 medications have delivered significant weight-loss results, reduced appetite can lead to lower food intake and potential deficiencies in essential nutrients including protein, vitamins B12 and D, and iron. Rapid weight loss may also increase the risk of losing lean muscle mass, making GLP-1-dedicated food products with balanced nutrition and sufficient protein increasingly critical.
Lizzy Massey, Own Brand Director at Morrisons, said:
